Monday, August 10, 2015

Sephora: Epic Rewards? Try Epic FAIL!

By now most of you have already been made aware of another Rewards promotion debacle over at Sephora. Yet again, Sephora dropped the ball. Last time, they screwed up this royally was back in May. There was an Extraordinary Rewards event at the time that was completely mishandled by the company. This time, everyone assumed they would've learned from previous mistakes. Apparently, they haven't and to add insult to injury, as little of a care they gave for their customers in May, they care even less now. Their responses to angry customers on social media seem to be nothing more than the typical scripted form apology you'd expect from a large company.

Back in May, Sephora "accidentally" released the Extraordinary Rewards like 3-4am in the morning when the majority of their customers were asleep. By the time everyone woke up, all the good rewards were taken by a few lucky night owls who happened to be awake when the rewards were released. This go round, they seemed to have learned from their mistake. Not only did they release them during a time of day when everyone would be awake and ready but they gave us a specific date of the promotion. Again, we had high hopes they would be better this time around. We were all played for fools. Customers have been voicing their opinion on Facebook and Twitter, but I'm afraid it'll just fall on deaf ears yet again.


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